{"id":1562,"date":"2021-05-18T10:11:31","date_gmt":"2021-05-18T04:41:31","guid":{"rendered":"https:\/\/enablex23.vcloudx.com\/insights\/?p=1562"},"modified":"2025-06-06T06:32:39","modified_gmt":"2025-06-06T01:02:39","slug":"affective-computing-how-does-this-work","status":"publish","type":"post","link":"https:\/\/enablex23.vcloudx.com\/insights\/affective-computing-how-does-this-work\/","title":{"rendered":"Affective Computing: How Does This Work And Some Use Cases"},"content":{"rendered":"<p><span data-contrast=\"auto\">What did you feel while\u00a0<\/span><span data-contrast=\"auto\">seeing the price tag of\u00a0<\/span><span data-contrast=\"auto\">a product in a supermarket? You may not\u00a0<\/span><span data-contrast=\"auto\">realise<\/span><span data-contrast=\"auto\">\u00a0it<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">but\u00a0<\/span><span data-contrast=\"auto\">m<\/span><span data-contrast=\"auto\">achine<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">can\u00a0<\/span><span data-contrast=\"auto\">read the<\/span><span data-contrast=\"auto\">se<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">incredibly<\/span><span data-contrast=\"auto\">\u00a0nuanced subtilities of human expression<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and retailers can use\u00a0<\/span><span data-contrast=\"auto\">it\u00a0<\/span><span data-contrast=\"auto\">to their advantage.\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">\u00a0device loaded with\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">specific software program can predict whether a person is smiling out of frustration or joy.\u00a0<\/span><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">uman-computer interaction has gone beyond the realms of\u00a0<\/span><span data-contrast=\"auto\">sci-fi\u00a0<\/span><span data-contrast=\"auto\">fantasies<\/span><span data-contrast=\"auto\">\u00a0and turned into\u00a0<\/span><span data-contrast=\"auto\">reality.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">The rise of e<\/span><span data-contrast=\"auto\">motion<\/span><span data-contrast=\"auto\">ally aware machines has blurred the human-machine divide, and it is now\u00a0<\/span><span data-contrast=\"auto\">redefining the way people experience technology.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What Is Affective Computing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.enablex.io\/cpaas\/faceai\/\"><span data-contrast=\"auto\">Emotion AI<\/span><\/a><span data-contrast=\"auto\">, also known as\u00a0<\/span><span data-contrast=\"auto\">Affective Computing<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0is\u00a0<\/span><span data-contrast=\"auto\">all\u00a0<\/span><span data-contrast=\"auto\">about how AI can decode the emotional status of\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">human being by <\/span><span data-contrast=\"auto\">analy<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">their\u00a0<\/span><span data-contrast=\"auto\">facial expressions, such as head motion, facial distortions, movement of jaws, and speech pattern<\/span><span data-contrast=\"auto\">\u00a0etc.\u00a0<\/span><span data-contrast=\"auto\">It<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">detect<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">recogni<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0and emulate<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0human emotions through\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">programmed AI neural network.\u00a0<\/span><span data-contrast=\"auto\">Without a doubt, humans can\u00a0<\/span><span data-contrast=\"auto\">analyse<\/span><span data-contrast=\"auto\">\u00a0and interpret complex emotional signals better<\/span><span data-contrast=\"auto\">. However, the gap is narrowing faster than you can imagine, thanks to advancements in big data\u00a0<\/span><span data-contrast=\"auto\">capability<\/span><span data-contrast=\"auto\">\u00a0and powerful algorithms.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Understanding\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Psychological Framework\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Is Critical\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Though technology and AI are\u00a0<\/span><span data-contrast=\"auto\">essential<\/span><span data-contrast=\"auto\">\u00a0aspects of Affective Computing, the psychological framework is critical to the overall understanding.\u00a0<\/span><span data-contrast=\"auto\">A series of researchers, such as Paul Ekman,\u00a0<\/span><span data-contrast=\"auto\">Lavenson<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">James\u00a0<\/span><span data-contrast=\"auto\">Russel<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">proposed credible<\/span><span data-contrast=\"auto\"> theories to <\/span><span data-contrast=\"auto\">firmly\u00a0<\/span><span data-contrast=\"auto\">establish that human emotions can be separated with distinct physical signatures. Later, the<\/span><span data-contrast=\"auto\">se<\/span><span data-contrast=\"auto\">\u00a0theories became the cornerstone of Emotion AI technology.\u00a0<\/span><span data-contrast=\"auto\">Among these theories,\u00a0<\/span><span data-contrast=\"auto\">Ekman<\/span><span data-contrast=\"auto\">\u2019s<\/span><span data-contrast=\"auto\">\u00a0Discreet Model and the dimensional model of\u00a0<\/span><span data-contrast=\"auto\">James\u00a0<\/span><span data-contrast=\"auto\">Russel\u00a0<\/span><span data-contrast=\"auto\">provided the<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">critical\u00a0<\/span><span data-contrast=\"auto\">foundation\u00a0<\/span><span data-contrast=\"auto\">for\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">development of\u00a0<\/span><span data-contrast=\"auto\">Affective Computing<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ekman Discrete Model:<\/span><\/b><span data-contrast=\"auto\">\u00a0Paul Ekman<\/span><span data-contrast=\"auto\">\u00a0came with the concept of\u00a0<\/span><span data-contrast=\"auto\">creation of\u00a0<\/span><span data-contrast=\"auto\">seven<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">basic\u00a0<\/span><span data-contrast=\"auto\">emotions \u2013anger, disgust, fear, happiness, sadness, and surprise, and a neutral expression which\u00a0<\/span><span data-contrast=\"auto\">are created\u00a0<\/span><span data-contrast=\"auto\">involuntarily\u00a0<\/span><span data-contrast=\"auto\">by\u00a0<\/span><span data-contrast=\"auto\">changing facial contours<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Ekman<\/span><span data-contrast=\"auto\">\u2019s<\/span><span data-contrast=\"auto\">\u00a0model\u00a0<\/span><span data-contrast=\"auto\">firmly\u00a0<\/span><span data-contrast=\"auto\">established<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">correlation between facial expressions and emotional status<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Russel\u2019s Dimensional Model\u00a0<\/span><\/b><b><span data-contrast=\"auto\">For<\/span><\/b><b><span data-contrast=\"auto\">\u00a0Emotion Classification:<\/span><\/b><span data-contrast=\"auto\">\u00a0If Ekman\u2019s model provided the qualitative foundation for Emotion AI, Russel\u2019s model<\/span><span data-contrast=\"auto\">\u00a0of emotions<\/span><span data-contrast=\"auto\">\u00a0laid the quantitative foundation for Affective Computing technology. This model proposed that emotions, arousal and valence are distributed in a two-dimensional space. The dimensional distribution of emotions made it possible to gauge the intensity level of positive engagement (or positive arousal) or degree of negative disengagement (or negative arousal) and the degree of pleasantness (positive valence) or unpleasantness (negative valence).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>How Emotion AI\u00a0Technology Works<\/h3>\n<p><span data-contrast=\"auto\">The human face is a canvas for communicating different\u00a0<\/span><span data-contrast=\"auto\">emotional\u00a0<\/span><span data-contrast=\"auto\">expressions<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">W<\/span><span data-contrast=\"auto\">hether it\u2019s love, anger, joy,\u00a0<\/span><span data-contrast=\"auto\">surprise,\u00a0<\/span><span data-contrast=\"auto\">sadness or fear<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">every human emotion\u00a0<\/span><span data-contrast=\"auto\">send<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0facial signals\u00a0<\/span><span data-contrast=\"auto\">whenever<\/span><span data-contrast=\"auto\">\u00a0they occur<\/span><span data-contrast=\"auto\">. W<\/span><span data-contrast=\"auto\">ith the help of Affective Computing technology<\/span><span data-contrast=\"auto\">, these emotional signals can be deciphered precisely<\/span><span data-contrast=\"auto\">\u00a0and quickly<\/span><span data-contrast=\"auto\">.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here is how the\u00a0<\/span><span data-contrast=\"auto\">Emotion AI technology works:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Webcam captures micro-level facial expressions data,<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">this<\/span><span data-contrast=\"auto\">\u00a0is placed in the RAM<\/span><span data-contrast=\"auto\">\u00a0of\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">device<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The computing<\/span><span data-contrast=\"auto\">\u00a0device gathers cues about the emotional status by\u00a0<\/span><span data-contrast=\"auto\">analy<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">facial expressions, such as\u00a0<\/span><span data-contrast=\"auto\">head postures, speech patterns, and eye movements<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">These images are\u00a0<\/span><span data-contrast=\"auto\">analysed<\/span><span data-contrast=\"auto\">\u00a0using\u00a0<\/span><span data-contrast=\"auto\">computer vision<\/span><span data-contrast=\"auto\">, big data<\/span><span data-contrast=\"auto\">\u00a0and AI to decipher\u00a0<\/span><span data-contrast=\"auto\">nine<\/span><span data-contrast=\"auto\">\u00a0major\u00a0<\/span><span data-contrast=\"auto\">traits<\/span><span data-contrast=\"auto\">\u00a0based on Ekman\u2019s model,<\/span><span data-contrast=\"auto\">\u00a0such as age, gender<\/span><span data-contrast=\"auto\">, pose, face detector, emotions, arousal, valence, attention, wish and other features.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">These traits are designed in the form of a well-designed SDK<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">You can load the specific API\u00a0<\/span><span data-contrast=\"auto\">based on your requirement.\u00a0<\/span><span data-contrast=\"auto\">Though the architecture\u00a0<\/span><span data-contrast=\"auto\">may vary\u00a0<\/span><span data-contrast=\"auto\">in different\u00a0<\/span><span data-contrast=\"auto\">Emotion AI\u00a0<\/span><span data-contrast=\"auto\">products, the\u00a0<\/span><span data-contrast=\"auto\">core\u00a0<\/span><span data-contrast=\"auto\">concept remains\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">same.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deep learning technology\u00a0<\/span><span data-contrast=\"auto\">constantly\u00a0<\/span><span data-contrast=\"auto\">works in the backend to provide necessary predictive output<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A specialist labels the emotions of a large number of images<\/span><span data-contrast=\"auto\">\u00a0(<\/span><span data-contrast=\"auto\">and frame by frame in the case of videos<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">algorithm is trained to interpret th<\/span><span data-contrast=\"auto\">is data<\/span><span data-contrast=\"auto\">\u00a0accurately.\u00a0<\/span><span data-contrast=\"auto\">Th<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">result\u00a0<\/span><span data-contrast=\"auto\">obtained\u00a0<\/span><span data-contrast=\"auto\">is compared with\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">manual label<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">ing while<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">taking errors into account.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Leveraging Power of Emotion AI: Industry-Specific Use Cases<\/h3>\n<p><span data-contrast=\"auto\">The entire sphere of Emotion AI\u00a0<\/span><span data-contrast=\"auto\">is an\u00a0<\/span><span data-contrast=\"auto\">exciting<\/span><span data-contrast=\"auto\">\u00a0blend of psychology and technology<\/span><span data-contrast=\"auto\">\u00a0and is throwing compelling use cases for a wide gamut of industries<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">whether it\u2019s retail, finance, healthcare, online gaming, media, marketing or HR &amp; Recruitment<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">According to\u00a0<\/span><span data-contrast=\"auto\">MarketsAndMarket<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">Emotion\u00a0<\/span><span data-contrast=\"auto\">AI m<\/span><span data-contrast=\"auto\">arket<\/span><span data-contrast=\"auto\">\u00a0will be<\/span><span data-contrast=\"auto\">\u00a0worth $37.1 billion by 2026<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Here\u00a0<\/span><span data-contrast=\"auto\">are four exciting use cases of\u00a0<\/span><span data-contrast=\"auto\">Affective Computing<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>1. Healthcare<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Affective Computing can help doctors devise\u00a0<\/span><span data-contrast=\"auto\">personalised<\/span><span data-contrast=\"auto\">\u00a0treatment<\/span><span data-contrast=\"auto\">\u00a0plan<\/span><span data-contrast=\"auto\">\u00a0as per the requirements of patients.\u00a0<\/span><span data-contrast=\"auto\">It\u00a0<\/span><span data-contrast=\"auto\">can be of immense help<\/span><span data-contrast=\"auto\">\u00a0in mental health<\/span><span data-contrast=\"auto\">\u00a0as it can divulge whether\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">patient<\/span><span data-contrast=\"auto\">\u00a0is<\/span><span data-contrast=\"auto\">\u00a0under stressful<\/span><span data-contrast=\"auto\">\/traumatic mental<\/span><span data-contrast=\"auto\">\u00a0condition.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>2. Retail <b><span data-contrast=\"auto\">&amp; Marketing<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">Temkin\u00a0<\/span><span data-contrast=\"auto\">G<\/span><span data-contrast=\"auto\">roup\u00a0<\/span><span data-contrast=\"auto\">research\u00a0<\/span><span data-contrast=\"auto\">report, users are 7.1 times more likely to buy\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">product\u00a0<\/span><span data-contrast=\"auto\">if\u00a0<\/span><span data-contrast=\"auto\">people<\/span><span data-contrast=\"auto\">\u00a0have a positive association with a brand<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Enterprises are<\/span><span data-contrast=\"auto\">\u00a0leveraging the power of\u00a0<\/span><span data-contrast=\"auto\">Emotion AI\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0understand what shoppers feel about\u00a0<\/span><span data-contrast=\"auto\">their\u00a0<\/span><span data-contrast=\"auto\">product<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O<\/span><span data-contrast=\"auto\">n the other hand,\u00a0<\/span><span data-contrast=\"auto\">marketers\u00a0<\/span><span data-contrast=\"auto\">can create more effective marketing campaigns\u00a0<\/span><span data-contrast=\"auto\">after understanding emotional<\/span><span data-contrast=\"auto\">\u00a0responses of users<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">nd\u00a0<\/span><span data-contrast=\"auto\">how\u00a0<\/span><span data-contrast=\"auto\">they\u00a0<\/span><span data-contrast=\"auto\">feel after watching their ads. These crucial inputs can help refine the<\/span><span data-contrast=\"auto\">ir<\/span><span data-contrast=\"auto\">\u00a0marketing message to users.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Download the eBook on <a href=\"https:\/\/enablex23.vcloudx.com\/insights\/how-retail-marketing-are-transforming-their-customer-experience-with-ai-live-video\/\">how smart retailing with AI and Live Video can drive smarter sales and marketing<\/a>.<\/p>\n<h4>3. Online Education<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Identifying the emotional response of learners can have\u00a0<\/span><span data-contrast=\"auto\">profound<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">impact\u00a0<\/span><span data-contrast=\"auto\">in online education<\/span><span data-contrast=\"auto\">\u00a0space<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Emotion AI can\u00a0<\/span><span data-contrast=\"auto\">reveal the\u00a0<\/span><span data-contrast=\"auto\">interest level of students\u00a0<\/span><span data-contrast=\"auto\">and provide predictive output to help teachers devise and implement better teaching strategy.<\/span><span data-contrast=\"auto\">\u00a0Apart from this, it\u00a0<\/span><span data-contrast=\"auto\">can also help universities and colleges\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">conduct online exams securely while controlling the incidences of cheating<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">fake attendance.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>4. HR &amp; Recruitment <span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Do you know that\u00a0<\/span><span data-contrast=\"auto\">global enterprises, such as\u00a0<\/span><span data-contrast=\"auto\">Unilever, Dunkin Donuts, and IBM<\/span><span data-contrast=\"auto\">, have already started using<\/span><span data-contrast=\"auto\">\u00a0emotion recognition technology for hiring candidates?\u00a0<\/span><span data-contrast=\"auto\">As reported by Financial Times,\u00a0<\/span><span data-contrast=\"auto\">Unilever reportedly saved more than 50,000 HR\u00a0<\/span><span data-contrast=\"auto\">work<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">hours in 2019.\u00a0<\/span><span data-contrast=\"auto\">Recruiters are already using\u00a0<\/span><span data-contrast=\"auto\">Emotion AI\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\"> handle large-scale recruitment drive<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0with ease<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Emotion AI allows them to evaluate from the entire pipeline of candidates and weed out unsuitable\u00a0<\/span><span data-contrast=\"auto\">applicants<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">in the early stage of the recruitment process, saving significant productive work hours.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, HR professionals often suffer from many preconceived notions and unconscious biases against minorities, gender, and older people<\/span><span data-contrast=\"auto\">;\u00a0<\/span><span data-contrast=\"auto\">Emotion AI holds the promise of eliminating these inherent biases in hiring.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>To know more on how Emotion AI can transform recruitment, read <a href=\"https:\/\/www.enablex.io\/cpaas\/industry\/hr-recruitment\/ai-video-interview\">here<\/a> or download the <a href=\"https:\/\/enablex23.vcloudx.com\/insights\/recruit-with-emotion-recognition-ai\/\">eBook &#8211; Recruit with Emotion Recognition AI.<\/a><\/p>\n<h3>Final Thoughts<\/h3>\n<p><span data-contrast=\"auto\">The advancements in Affective<\/span><span data-contrast=\"auto\">\u00a0Computing<\/span><span data-contrast=\"auto\">\u00a0ha<\/span><span data-contrast=\"auto\">ve<\/span><span data-contrast=\"auto\">\u00a0opened the frontiers of immense possibilities\u00a0<\/span><span data-contrast=\"auto\">for humanity<\/span><span data-contrast=\"auto\">. E<\/span><span data-contrast=\"auto\">nterprises recognise the power of emotionally intelligent\u00a0<\/span><span data-contrast=\"auto\">AI systems<\/span><span data-contrast=\"auto\">\u00a0over traditional AI systems having computational and cognitive ability only.\u00a0<\/span><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\">t could help find solutions much faster than the human mind<\/span><span data-contrast=\"auto\">\u00a0can<\/span><span data-contrast=\"auto\">\u00a0imagine<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">If\u00a0<\/span><span data-contrast=\"auto\">traditional\u00a0<\/span><span data-contrast=\"auto\">AI has brought efficiency\u00a0<\/span><span data-contrast=\"auto\">and speed\u00a0<\/span><span data-contrast=\"auto\">in<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">operations<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">everaging\u00a0<\/span><span data-contrast=\"auto\">the power of\u00a0<\/span><span data-contrast=\"auto\">emotional data at scale\u00a0<\/span><span data-contrast=\"auto\">will<\/span><span data-contrast=\"auto\">\u00a0be a big opportunity for companies\u00a0<\/span><span data-contrast=\"auto\">in the future.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What did you feel while\u00a0seeing the price tag of\u00a0a product in a supermarket? You may not\u00a0realise\u00a0it,\u00a0but\u00a0machines\u00a0can\u00a0read these\u00a0incredibly\u00a0nuanced subtilities of human expressions,\u00a0and retailers can use\u00a0it\u00a0to their advantage.\u00a0A\u00a0device loaded with\u00a0a\u00a0specific software program can predict whether a person is smiling out of frustration or joy.\u00a0Human-computer interaction has gone beyond the realms of\u00a0sci-fi\u00a0fantasies\u00a0and turned into\u00a0reality.\u00a0The rise of emotionally aware &#8230;<\/p>\n","protected":false},"author":26,"featured_media":1563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,122,125,108,123,96,103,102,124,130,106,127,23,20,93],"tags":[187,164,188],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affective Computing: How Does This Work And Some Use Cases - Insights about video API, SMS API; 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