{"id":4053,"date":"2025-07-11T09:48:26","date_gmt":"2025-07-11T04:18:26","guid":{"rendered":"https:\/\/enablex23.vcloudx.com\/insights\/?p=4053"},"modified":"2025-08-01T10:36:35","modified_gmt":"2025-08-01T05:06:35","slug":"why-ai-voice-agents-are-changing-customer-conversations","status":"publish","type":"post","link":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/","title":{"rendered":"Talking, Not Typing: Why AI Voice Agents Are Changing Customer Conversations"},"content":{"rendered":"\n<p>Voice has always been one of the most powerful ways for businesses to connect with customers. Yet for too long, it\u2019s also been a source of frustration \u2014 long hold times and robotic Interactive Voice Response (IVR) menus that make people feel more like numbers than humans.<\/p>\n\n\n\n<p>Thankfully, times are changing. Conversational AI Voice is redefining voice interactions. AI Voice Agents are stepping in to understand natural language, respond instantly, solve problems, and keep conversations flowing smoothly.<\/p>\n\n\n\n<p>Until recently, these AI-powered voice experiences mostly lived on websites, business apps (e.g. retail apps), or call centres. But now, a new frontier has opened up: AI Voice Agent conversations inside popular messaging apps like WhatsApp.<\/p>\n\n\n\n<p>It\u2019s a huge step toward making conversations with businesses feel as easy and as human as chatting with a friend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Why Businesses Need AI Voice Agents<\/strong><\/h2>\n\n\n\n<p><strong>An <a href=\"https:\/\/www.enablex.io\/dialogs-cloud\/ai-voice-chatbot\">AI Voice Agent <\/a>is an advanced virtual assistant that understands spoken language, responds naturally, and helps customers complete tasks, all without needing a human agent.<\/strong><\/p>\n\n\n\n<p>Think of it as your most capable frontline representative: always available, fluent in over 100 languages, and able to resolve issues without putting customers on hold or following rigid scripts.<\/p>\n\n\n\n<p>Unlike traditional voice systems stuck on fixed menus, AI Voice Agents manage dynamic conversations, pick up on user intent, and adapt their responses for a more personal touch.<\/p>\n\n\n\n<p>For businesses, this means faster service, higher efficiency, and significant cost savings. For customers, it means human-like conversations and instant help, exactly when they need it.<\/p>\n\n\n\n<p>Voice isn&#8217;t just another channel anymore-it&#8217;s becoming essential for delivering modern, connected customer experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How AI Voice Agent Works<\/h2>\n\n\n\n<p>An AI Voice Agent relies on advanced technology to listen, understand, and respond to spoken language in real time. The process typically involves several integrated components working seamlessly together:<\/p>\n\n\n\n<ul>\n<li>Automatic Speech Recognition (ASR): Listens to what the customer says and converts spoken words into text.<\/li>\n\n\n\n<li>Large Language Models (LLMs): Understand meaning, intent, and context\u2014even if people phrase things in unexpected ways. LLMs also help generate dynamic, conversational responses instead of relying only on rigid scripts.<\/li>\n\n\n\n<li>Dialogue Management: Decides how the conversation should flow, choosing the next action based on customer input and business rules.<\/li>\n\n\n\n<li>Text-to-Speech (TTS): Converts the AI\u2019s reply back into natural-sounding speech.<\/li>\n<\/ul>\n\n\n\n<p>Unlike traditional voice systems tied to fixed menus, modern AI Voice Agents powered by LLMs can manage dynamic, context-aware conversations. They handle unexpected inputs, remember context across multiple exchanges, and make interactions feel much more like talking to a real person.<\/p>\n\n\n\n<p>The table below provides a clear comparison between legacy voice systems and modern AI Voice Agents like those offered by EnableX:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td><strong>Feature \/ Aspect<\/strong><\/td><td><strong>Traditional IVR<\/strong><\/td><td><strong>Rule-Based Voice Bot<\/strong><\/td><td><strong>AI Voice Agent (e.g. EnableX)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Technology<\/td><td>DTMF tones, fixed scripts<\/td><td>Scripts, keyword matching<\/td><td>ASR, STT, LLMs, TTS, Machine Learning<\/td><\/tr><tr><td>Understanding Input<\/td><td>Numeric keypad only<\/td><td>Keywords only<\/td><td>Understands intent &amp; context<\/td><\/tr><tr><td>Flexibility<\/td><td>Very rigid<\/td><td>Limited to predefined flows<\/td><td>Dynamic, conversational flow<\/td><\/tr><tr><td>Languages Supported<\/td><td>Usually a single language<\/td><td>Usually, a single language<\/td><td>Multilingual, with natural language understanding<\/td><\/tr><tr><td>Handling Variations<\/td><td>Not capable<\/td><td>Struggles with unexpected input<\/td><td>Handles diverse phrasing and variations<\/td><\/tr><tr><td>Personalisation<\/td><td>None<\/td><td>No contextual memory<\/td><td>Usually, a single language<\/td><\/tr><tr><td>User Experience<\/td><td>Menu-based, robotic<\/td><td>Robotic, rigid conversations<\/td><td>Natural, human-like, adaptable conversations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Thanks to these advanced technologies working in unison, AI Voice Agents like EnableX deliver experiences that feel far less robotic and much more like engaging with a knowledgeable human assistant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>EnableX AI Voice Agent<\/strong><\/h2>\n\n\n\n<p>EnableX is a leading provider of AI-powered customer engagement solutions, featuring Dialogs Cloud\u2014our flagship platform for omnichannel conversational AI.<\/p>\n\n\n\n<p>Dialogs helps businesses deliver seamless, personalised interactions across all channels, keeping communication consistent and engaging wherever customers choose to connect.<\/p>\n\n\n\n<p>Dialogs supports both text and voice conversations, allowing brands to automate routine tasks with AI Agents and smoothly escalate conversations to human agents\u2014even via live video\u2014for more complex issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI Voice Agent on Different Channels<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">WhatsApp<\/h4>\n\n\n\n<p>With the recent Meta\u2019s launch of the WhatsApp Business Voice API, EnableX is leading the way by integrating this powerful new capability directly into Dialogs. Now, customers can start voice conversations right inside WhatsApp\u2014whether they\u2019re speaking with an AI Voice Agent or connecting to a live human agent.<\/p>\n\n\n\n<p>This transforms WhatsApp from a simple messaging app into a powerful voice engagement channel, letting businesses connect naturally with customers in the apps they already love to use.<\/p>\n\n\n\n<p><em>Learn More: <a href=\"https:\/\/enablex23.vcloudx.com\/insights\/whatsapp-business-calling-api-guide\/\">EnableX WhatsApp Business Calling API: Unlocking Voice Calling with the New Beta from Meta<\/a><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">IP\/PSTN Voice<\/h4>\n\n\n\n<p>AI Voice Agent can also operate over both <a href=\"https:\/\/www.enablex.io\/cpaas\/voice-api\">PSTN and IP networks<\/a>, ensuring flexible voice automation across traditional and digital channels. Whether customers dial in via standard phone lines (PSTN) or engage through web-based voice calls using <a href=\"https:\/\/www.enablex.io\/cpaas\/voice-api\">VoIP,<\/a> <a href=\"https:\/\/www.enablex.io\/dialogs-cloud\/ai-voice-chatbot\">AI Voice Agents<\/a> can answer queries, guide users through self-service flows, or seamlessly transfer calls to human agents when needed. This capability enables businesses to modernise voice interactions without abandoning existing telephony infrastructure, while also extending conversational AI into web and app experiences for a unified, omnichannel customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of AI Voice Agents<\/strong><\/h2>\n\n\n\n<p>Integrating <strong>AI Voice Agents<\/strong> into customer engagement strategies delivers significant advantages across customer experience, operational efficiency, and overall business value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer Experience (CX) Benefits<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Instant, Always-On Service Across Channels<\/strong><strong><br><\/strong>AI Voice Agents provide immediate responses and operate 24\/7, ensuring customers receive timely support whenever they need it. This experience is further enhanced when deployed on channels like WhatsApp, allowing customers to engage naturally in the apps they already use and trust.<\/li>\n\n\n\n<li><strong>Enhanced, Personalised Interactions<br><\/strong>AI Voice Agents can converse in over 100 languages, making them ideal for global businesses. They recognise context and past interactions to deliver personalised, human-like conversations that foster stronger customer relationships and loyalty.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Operational Benefits<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Cost Efficiency Through Automation<br><\/strong>AI Voice Agents handle high volumes of frequent or routine questions\u2014such as account inquiries, order updates, or booking confirmations\u2014freeing human agents to focus on complex or high-value interactions. This helps businesses save costs while maintaining service quality.<\/li>\n\n\n\n<li><strong>Scalability<br><\/strong>AI Voice Agents can manage thousands of conversations simultaneously, enabling businesses to scale customer support operations without a proportional increase in staffing costs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Benefits<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Data Analytics and Integration<br><\/strong>AI Voice Agents generate valuable insights into customer behaviour, preferences, and engagement patterns. This data can seamlessly integrate with CRM, CDP, and other enterprise systems, empowering businesses to build richer customer profiles, personalise future interactions, and drive strategic decisions.<\/li>\n\n\n\n<li><strong>Competitive Differentiation<br><\/strong>By offering innovative AI voice experiences\u2014especially within channels like WhatsApp\u2014businesses can stand out in competitive markets and position themselves as leaders in customer engagement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use Cases for AI Voice Agents<\/strong><\/h2>\n\n\n\n<p>While text-based AI Agents are effective in automating many customer interactions, there are specific scenarios where AI Voice Agents offer unique advantages that text alone simply cannot match, such as situations requiring vocal tone to convey empathy or hands-free operation for convenience and safety.<\/p>\n\n\n\n<p>Especially when integrated into channels like WhatsApp, voice capabilities open entirely new dimensions for customer engagement. Here are use cases where voice truly shines:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supporting Sensitive Mental Health Conversations<\/strong><\/h3>\n\n\n\n<p>Voice conveys empathy, tone, and comfort\u2014qualities crucial when dealing with emotionally sensitive topics. Dialogs Cloud enables patients experiencing depression to speak with a Voice Agent instead of a live nurse. Using a short, clinically guided question set, it reduces emotional friction while monitoring tone and verbal cues for distress. If needed, the conversation can seamlessly escalate to clinical staff via secure voice or video, improving patient comfort, encouraging earlier symptom reporting, and reducing clinical workloads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Urgent, High-Stakes Situations<\/strong><\/h3>\n\n\n\n<p>In emergencies, voice communication provides speed, clarity, and reassurance that text often lacks. Dialogs\u2019 AI Voice Agent can swiftly deliver critical updates like fraud alerts or urgent travel changes. Just as importantly, customers can ask urgent questions far faster than typing, enabling quick responses and immediate action when every second counts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pronunciation-Sensitive Transactions<\/strong><\/h3>\n\n\n\n<p>Some interactions rely on precise pronunciation to avoid confusion or errors\u2014something text alone can\u2019t ensure. AI Voice Agents can accurately pronounce names, places, and technical terms, helping customers confirm details clearly. This is especially valuable in industries like travel, logistics, and healthcare, where getting names, codes, or destinations right is crucial. For example, a voice agent can read back a booking reference or a medication name, reducing misunderstandings and improving trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hands-Free, Multitasking Scenarios<\/strong><\/h3>\n\n\n\n<p>Voice interactions are invaluable when customers are busy or unable to type\u2014for instance, while driving, cooking, or working with their hands. Instead of navigating menus or composing long messages, customers can simply speak commands like <em>\u201cCheck my order status\u201d<\/em> or <em>\u201cBook an appointment for tomorrow at 3 PM.\u201d<\/em> This makes voice a safer, faster, and more convenient option in real-life situations where multitasking is the norm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accessibility for Users with Literacy or Vision Challenges<\/strong><\/h3>\n\n\n\n<p>Voice interactions are crucial for customers who struggle with reading or typing due to visual impairments, literacy challenges, or motor disabilities. AI Voice Agents empower these users to access services confidently and independently, offering a level of inclusion that text-based systems often cannot match. For example, a visually impaired customer can speak with a voice agent to check an account balance or schedule an appointment without needing to navigate text menus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Voice AI in Customer Engagement<\/strong><\/h2>\n\n\n\n<p>The future of customer engagement is conversational, and voice will be at its core. As customers seek faster, more natural interactions, businesses can\u2019t rely on text alone. Voice AI is evolving into a powerful tool that not only answers questions but understands emotions, adapts conversations in real time, and delivers deeply personalised experiences.<\/p>\n\n\n\n<p>EnableX Dialogs Cloud is leading this transformation. By integrating AI Voice Agents into channels like WhatsApp, we\u2019re helping businesses build seamless, human-like journeys. Whether it\u2019s managing sensitive conversations, supporting customers in over 100 languages, or smoothly escalating to live agents, Dialogs Cloud is redefining how businesses connect with people.<\/p>\n\n\n\n<p>The next chapter of customer engagement is here, and with EnableX, businesses are ready to lead the way. Want to learn more? <a href=\"https:\/\/www.enablex.io\/contact-us\/\">Contact us for a demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice has always been one of the most powerful ways for businesses to connect with customers. Yet for too long, it\u2019s also been a source of frustration \u2014 long hold times and robotic Interactive Voice Response (IVR) menus that make people feel more like numbers than humans. Thankfully, times are changing. Conversational AI Voice is &#8230;<\/p>\n","protected":false},"author":26,"featured_media":4064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[15,282,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI Voice Agents Are Transforming Customer Conversations<\/title>\n<meta name=\"description\" content=\"AI Voice Agents are changing customer conversations with real-time, human-like voice support - even on WhatsApp. Discover use cases, benefits &amp; more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Voice Agents Are Transforming Customer Conversations\" \/>\n<meta property=\"og:description\" content=\"AI Voice Agents are changing customer conversations with real-time, human-like voice support - even on WhatsApp. Discover use cases, benefits &amp; more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/\" \/>\n<meta property=\"og:site_name\" content=\"Insights about video API, SMS API; WhatsApp for Business API\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T04:18:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T05:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enablex23.vcloudx.com\/insights\/wp-content\/uploads\/2025\/07\/Whatsapp-voicebot-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Chase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@enablexio\" \/>\n<meta name=\"twitter:site\" content=\"@enablexio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Chase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI Voice Agents Are Transforming Customer Conversations","description":"AI Voice Agents are changing customer conversations with real-time, human-like voice support - even on WhatsApp. Discover use cases, benefits & more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/","og_locale":"en_US","og_type":"article","og_title":"How AI Voice Agents Are Transforming Customer Conversations","og_description":"AI Voice Agents are changing customer conversations with real-time, human-like voice support - even on WhatsApp. Discover use cases, benefits & more.","og_url":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/","og_site_name":"Insights about video API, SMS API; WhatsApp for Business API","article_published_time":"2025-07-11T04:18:26+00:00","article_modified_time":"2025-08-01T05:06:35+00:00","og_image":[{"width":1536,"height":545,"url":"https:\/\/enablex23.vcloudx.com\/insights\/wp-content\/uploads\/2025\/07\/Whatsapp-voicebot-01.png","type":"image\/png"}],"author":"Alison Chase","twitter_card":"summary_large_image","twitter_creator":"@enablexio","twitter_site":"@enablexio","twitter_misc":{"Written by":"Alison Chase","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/#article","isPartOf":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/"},"author":{"name":"Alison Chase","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#\/schema\/person\/ad26077bd6abed9cb383c9fe9e4a7d62"},"headline":"Talking, Not Typing: Why AI Voice Agents Are Changing Customer Conversations","datePublished":"2025-07-11T04:18:26+00:00","dateModified":"2025-08-01T05:06:35+00:00","mainEntityOfPage":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/"},"wordCount":1665,"publisher":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/#organization"},"articleSection":["Blog","Conversational AI","Use Cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/","url":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/","name":"How AI Voice Agents Are Transforming Customer Conversations","isPartOf":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/#website"},"datePublished":"2025-07-11T04:18:26+00:00","dateModified":"2025-08-01T05:06:35+00:00","description":"AI Voice Agents are changing customer conversations with real-time, human-like voice support - even on WhatsApp. Discover use cases, benefits & more.","breadcrumb":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enablex23.vcloudx.com\/insights\/why-ai-voice-agents-are-changing-customer-conversations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enablex23.vcloudx.com\/insights\/"},{"@type":"ListItem","position":2,"name":"Talking, Not Typing: Why AI Voice Agents Are Changing Customer Conversations"}]},{"@type":"WebSite","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#website","url":"https:\/\/enablex23.vcloudx.com\/insights\/","name":"Enablex","description":"","publisher":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enablex23.vcloudx.com\/insights\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#organization","name":"Enablex","url":"https:\/\/enablex23.vcloudx.com\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.enablex.io\/insights\/wp-content\/uploads\/2023\/05\/EnableX-Logo-01.png","contentUrl":"https:\/\/www.enablex.io\/insights\/wp-content\/uploads\/2023\/05\/EnableX-Logo-01.png","width":17382,"height":3567,"caption":"Enablex"},"image":{"@id":"https:\/\/enablex23.vcloudx.com\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/enablexio","https:\/\/www.linkedin.com\/company\/vcloudx"]},{"@type":"Person","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#\/schema\/person\/ad26077bd6abed9cb383c9fe9e4a7d62","name":"Alison Chase","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enablex23.vcloudx.com\/insights\/#\/schema\/person\/image\/","url":"https:\/\/enablex23.vcloudx.com\/insights\/wp-content\/uploads\/2025\/05\/envato-labs-ai-1b97716e-ce13-4ae0-b96b-06f8c577ca8b-96x96.jpg","contentUrl":"https:\/\/enablex23.vcloudx.com\/insights\/wp-content\/uploads\/2025\/05\/envato-labs-ai-1b97716e-ce13-4ae0-b96b-06f8c577ca8b-96x96.jpg","caption":"Alison Chase"},"description":"Alison brings stories to life. With a background in content marketing and storytelling, and a strong sense of what resonates with audiences, she creates content that\u2019s clear, relevant and engaging \u2013 whether it\u2019s a blog post, a customer story or a campaign. Her role is all about making technology feel human and showing how real businesses are using EnableX to connect with customers in smarter ways.","sameAs":["https:\/\/www.enablex.io\/","https:\/\/www.linkedin.com\/company\/vcloudx\/"],"url":"https:\/\/enablex23.vcloudx.com\/insights\/author\/alison-chase\/"}]}},"_links":{"self":[{"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/posts\/4053"}],"collection":[{"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/comments?post=4053"}],"version-history":[{"count":0,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/posts\/4053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/media\/4064"}],"wp:attachment":[{"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/media?parent=4053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/categories?post=4053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enablex23.vcloudx.com\/insights\/wp-json\/wp\/v2\/tags?post=4053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}