Most customer interactions tell you what someone said. FaceAI helps you understand what they felt.
For advertising agencies and e-commerce brands, that emotional layer can be the difference between a one-time transaction and long-term loyalty. FaceAI by EnableX brings facial analytics into live video conversations, giving your teams real-time insight into how customers are reacting—whether they’re curious, confused or ready to buy.
It’s built for moments that matter. From guided product demos to high-value support calls, FaceAI helps you respond with clarity, empathy and timing. The result? More meaningful conversations. And better outcomes.
What is FaceAI?
FaceAI helps you see what your customers aren’t saying out loud. Built into the EnableX video platform, it analyses facial expressions, micro-reactions, and sentiment cues during live video conversations. As the call unfolds, FaceAI surfaces real-time emotion insights, showing you how someone is really feeling, moment by moment.
For brands and advertisers, it’s a powerful way to move beyond surface-level engagement. You don’t just hear what the customer says. You understand how they feel.
Why FaceAI Matters for Advertising and E-Commerce
1. Understand What Drives Every Customer Decision
Clicks, scrolls, views—these are actions. But what’s the feeling behind them?
FaceAI helps you tap into the emotions behind every moment of engagement. It picks up on real-time cues like joy, interest, hesitation, or frustration during live video calls, giving your team a clear read on what’s working and what’s not.
For advertisers and brands, this unlocks new layers of insight:
- How customers are reacting to your ad creative
- What grabs attention during a product demo
- Whether they’re actually satisfied on a support or sales call
- And because emotion shapes behaviour, this kind of insight helps you shape better outcomes.
Example: During a virtual makeup consultation, a customer smiles when trying a bold lipstick shade. FaceAI flags the moment, and the brand instantly offers a discount, turning a smile into a sale.
2. Optimise Conversations While They’re Happening
Not every customer says what they’re thinking. But FaceAI shows you what they’re feeling, right as the conversation unfolds.
If someone looks confused during a product walkthrough, your team can slow down. If they seem excited, you can move faster or introduce an offer. And when you’re testing campaign messaging, you can course-correct before the feedback even arrives.
For e-commerce brands and creative teams, it’s a way to respond in the moment, not after the fact.
Example: An agency tests two skincare videos. FaceAI reveals that viewers respond more positively to the version with natural light and simpler language. The team pivots to that creative for the full launch, backed by real emotion data.
3. Make Every Experience Feel Personal
When you know how someone’s feeling, it’s easier to meet them where they are.
FaceAI lets your team personalise interactions in real time. Whether it’s a support call, a virtual consultation, or a campaign journey, you can adapt the message, recommend the right product, or offer a well-timed incentive, based on how the customer actually feels.
For brands and agencies, it’s a smarter way to build trust, relevance, and loyalty.
Example: A customer testing a foundation shade looks unsure. FaceAI picks up on the hesitation, and the agent quickly pivots, offering application tips and a primer suggestion. The customer walks away feeling heard, not sold to.
4. Measure What Clicks and Views Can’t
Impressions and click-through rates only tell part of the story.
FaceAI helps you measure what really matters—how people feel about your creative, your product, or your message. Whether it’s a focus group, a product trial, or a campaign test, you’ll get visibility into emotional reactions that don’t always show up in feedback forms.
You’ll be able to see:
- Which creatives spark joy or curiosity
- Which parts of your message are unclear
- When someone is actually ready to take the next step
- That’s what sets great campaigns apart—the ability to act on what truly resonates.
Example: A new anti-ageing serum is tested with users aged 40 to 60. FaceAI shows a spike in engagement and joy when before-and-after results are shown, helping the agency lean into those visuals across media placements.
Built for Integration, Designed for Scale
FaceAI is available as part of the EnableX CPaaS platform, with flexible APIs and SDKs to embed into:
- Live video chat and consultation apps
- Landing pages with embedded video agents
- Post-purchase feedback and onboarding calls
- Interactive ad experiences and campaign demos
Whether you’re building for enterprise e-commerce or executing multi-platform campaigns, FaceAI fits seamlessly into your CX and Martech stack.
Unlock Emotionally Intelligent Engagement Today
When digital interactions feel transactional, emotion is what sets brands apart.
FaceAI by EnableX helps agencies and e-commerce teams go beyond surface-level metrics and understand what customers are really feeling in the moment. It’s how you move from guesswork to genuine connection.
Here’s what that unlocks:
• Real-time insights from facial expressions and micro-reactions
• Conversations that adapt to emotion, not just scripts
• Campaigns that connect, convert and leave an impression
Because marketing should do more than deliver a message. It should feel like it understands the person on the other side.
Explore how FaceAI can bring emotion into every customer touchpoint. Try the FaceAI demo or sign up for a 30-day free trial. Alternatively, contact us for more indepth discussion
